Polar introduces Payment Wristbands Powered by Fidesmo

KEMPELE, FINLAND, May 15, 1PM EEST, 2024 - Polar Electro, the world leader in personal guidance for fitness, sport, and health, has announced a partnership with the pioneering Swedish tech company Fidesmo to introduce a new collection of sports watch wristbands that are enabled for convenient and safe contactless payments. Simple to adapt and made of soft, durable silicone, these payment wristbands are compatible with all Polar watches that support standard 20mm and 22mm lug widths. With this solution, integrating contactless payments into a Polar watch is as simple as swapping wristbands.

The new Polar Payment Wristbands are fitted with an NFC chip that links payment cards and Fidesmo Pay, a robust and safe contactless payment service. With the Fidesmo Pay app, users can connect their payment card to the wearable. As soon as the payment function is activated on the Fidesmo Pay app, users can pay for goods and services at any contactless terminal in-store.

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Betalingsarmbånd, 20 mm

Powered by Fidesmo

Enkle, stilfulde, sikre – med betalingsarmbånd powered by Fidesmo kan du kan lade dine kontanter og kort blive hjemme og foretage kontaktløs betaling når som helst og hvor som helst.

Betalingsarmbånd, 20 mm

The solution is highly secure since the wristband only stores a token representing the user's payment card, eliminating the need to transmit the actual card number during transactions.

Fidesmo’s solution enables advanced secure hardware transactions, similar to Apple Pay and Samsung Pay.

“This innovative approach makes contactless payment with Polar watches as simple and secure as can be, and elevates the appeal of our products instantly,” said Tarja Määttä, Business Director, Devices and Consumer Channels at Polar. “Since the chip is embedded within the wristband, this solution is compatible with most Polar watches. This includes not only the latest and most advanced models such as the Polar Vantage V3 and the new Polar Grit X2 Pro, but also beloved classics like the Ignite series and entry-level watches like Polar Unite.”

"Integrating Fidesmo's cutting edge, secure and flexible solution into Polar's trusted line of sports watches represents the joint compatibility and vision of both brands," said Anders Malmström, CEO of Fidesmo. "We are proud to bring Fidesmo Pay's convenience and security to Polar's active audience, making everyday transactions seamless and more integrated into our users' lifestyles, not to mention the possibility of bringing more services to Polar. This partnership is a testament to our shared commitment to innovation, quality, and enhancing the user experience."

Like other Polar wristbands, the new Polar Payment Wristbands are designed specifically for sports, crafted from soft, yet durable, sweat-resistant silicone to ensure a comfortable and secure fit.

Fidesmo Pay is available in over 40 European countries and works with any terminal that supports contactless payments worldwide.

Availability

The new Polar Payment Wristbands will be available for purchase exclusively on Polar.com in Europe from May 15th onwards in black in both standard 20mm and 22mm lug widths for 59,90€.

Fidesmo Pay currently supports payment cards and banks in Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom. For more details and the full list of supported banks and payment cards, see https://fidesmo.com/consumer/fidesmo-pay/

For further information:

Pauliina Sjölund

Director, PR

pauliina.sjolund@polar.com

polar@miltton.com

Anders Malmström

CEO Fidesmo

anders.malmstrom@fidesmo.com