Categories: Polar News Training
Else Lautala | Lauri Kalima

In the spotlight

Else Lautala | Lauri Kalima

Else Lautala is a five-time Fitness World Champion and multiple medalist in sport aerobics.

Lauri Kalima is a versatile sports professional and a fitness coach.

Ultimate fitness – myth or attainable? Join the Polar Fitness Quest 2018 to find out

January 22, 2018

This is for all you myth busters out there with the “I’ll believe it when I see it” mindset. Is ultimate fitness an attainable goal or just a myth? The best way to find out is to try it for yourself.

That is why we challenge you to join the Polar Fitness Quest 2018, a search for ultimate fitness! Two weeks, four workouts – and a chance to win inspiring prizes.

Over the next two weeks (January 23 – February 5), two amazing fitness pros Else Lautala, a five-time Fitness World Champion and multiple medalist in sport aerobics, and Lauri Kalima, a versatile sports professional, will be guiding us on the quest. They’ll show us just how to get into shape with four different workout videos.

In addition to getting access to inspiring workout videos, when you sign up for the Polar Fitness Quest, you’ll be entered into our giveaway for a chance to win prizes that will give you a boost to keep moving even after our quest together is over.

Make no mistake, even if ultimate fitness turns out to be unattainable, better fitness is very much within our reach – only a few workouts away.

Make no mistake, even if ultimate fitness turns out to be unattainable, better fitness is very much within our reach – only a few workouts away.

What is the Polar Fitness Quest 2018?

The basic idea and goal is to help you kick off 2018 in a fit and healthy way – and not only to kick off, but to keep at it throughout the year.

Sometimes getting started is the hardest part. To save you the trouble of having to plan and think how to start and what to do next – we’ve got it all figured out for you.

All you need to do is sign up, get your sweatpants on and follow the lead of fitness pros Else and Lauri on the videos.

The first video will be live on Tuesday January 23, 2018, so start warming up and get ready for a complete set of four different workouts from hardcore HIIT to flowing yoga. The videos will be published on the Polar Fitness Quest 2018 campaign site on Tuesdays and Thursdays:

Workout 1 (live on January 23, 2018)
Workout 2 (live on January 25, 2018)
Workout 3 (live on January 30, 2018)
Workout 4 (live on February 1, 2018)

We’ll also post each workout video on social media so keep an eye out for our FacebookTwitter and Instagram accounts.

Why would I JOIN THE QUEST?

Hopefully, you’ll find the key to ultimate fitness – or at least, get into better shape and find a spark to continue to improve your fitness. But of course, there’s more…

To fire up your motivation, we’re giving away three sets of prizes. Sign up for the quest and you’ll be entered into our giveaway for a chance to win one of the prize sets, each of which includes a Polar A370 fitness tracker and a set of Under Armour clothing.

I’m not in great shape, maybe this isN’t for me?

If it’s been a while since you hit the gym or if you feel out of shape, this is exactly for you!

We want to encourage everyone to kickstart a healthy 2018 and we promise you’ll get started easily with these fun and effective workouts.

But I don’t have a gym membership or any equipment…

All the Polar Fitness Quest workouts have been designed so that you don’t need any equipment and you can do the workouts at home or anywhere you choose.

I’m in! How do I sign up?

You can sign up for the Polar Fitness Quest 2018 here.

I’d love to join but I’m busy for the next two weeks…

That’s ok, our workout videos aren’t going anywhere. We’ll publish all the workout videos on the Polar Fitness Quest 2018 campaign site and they’ll be available even after the quest ends on February 5, 2018.

We’ll also publish a wrap-up post of all the workouts right here on our blog on February 6, 2018. So stay tuned for more inspiring workout ideas for beginner, intermediate and advanced level exercisers!

If this challenge does the trick for you and inspires you to move more, spread the word, share your workout experience on social media and invite others to join the quest for ultimate fitness!