Polar Cardio GX Makes Group Exercise More Engaging, Boosting Club Revenue Potential

Tuesday, July 14, 2009

Lake Success, N.Y. (July 14, 2009) – Polar (www.polarusa.com), the leader in heart rate monitoring and fitness assessment technologies, today launched its Cardio GX system, a group exercise solution that enhances the training experience between instructors and their class participants. Cardio GX displays individual heart rate data onscreen, motivating members to exercise at the right intensity and get the most out of their workouts. The exclusive Polar technology in Cardio GX systems significantly assists health clubs owners in positioning their training classes as innovative and enjoyable in group settings, increasing demand and loyalty.


“The launch of Cardio GX takes group exercise classes to a higher level, offering a more dynamic, insightful and interactive experience,” said Jeff Padovan, President, Polar USA. “It also eliminates guesswork – participants can see accurate, real-time information about their performance levels, rather than using perspiration or breath control to judge exertion. In turn, instructors have more tools to personalize and direct the flow of their classes, while club owners can increase overall member satisfaction.”


Enhanced Member Experience


Upon entering any class “powered by Polar Cardio GX,” members will quickly and easily enter individual fitness information and a nickname that will display onscreen throughout the session. This live data – which includes beats per minute, percentage of heart rate max. and intensity zones – appears onscreen at all times, in the context of others in the class. Constant visual feedback motivates users to push themselves or ease off accordingly to achieve personal goals. Participants who own a Polar training computer can enhance their group workout experience by recording and storing training data on their watches, in addition to seeing the live on-screen data.


“Cardio GX transforms a normal spin or cardio class into a fun environment that fosters a sense of competitive camaraderie,” said Leslie Grosshauser, national director of Group Exercise for XSport Fitness, one of America’s fastest-growing fitness chains. “Whether new or experienced group exercisers, the GX allows everyone to work at their own level, and inspires them to do their best at all times. As a result, they come away with a real sense of accomplishment and renewed commitment to meeting their fitness goals.”


Business-Boosting Potential


In addition to the benefits consumers will experience, implementing Polar Cardio GX helps fitness facilities differentiate themselves by delivering extra value to members through innovative, engaging classes. Cardio GX creates additional profit centers, including potential sales of GX chest straps, Polar training computers and personal training sessions. The system can also serve as a revenue-generating advertising platform, through which clubs can customize and display on-screen marketing messages to participants during class. Additionally, the simple-to-use equipment makes it easier for instructors to guide sessions effectively and uniformly each time.


“The Polar Cardio GX is beneficial to both members and a club’s bottom line,” said Robert Dyer, chief executive officer, Les Mills South Central, which is a leader in fitness-to-music group exercise. “We see it as a smart, cost-effective way to improve the popularity of classes, build loyalty among members and excitement among prospects.”


The Polar Cardio GX system will be delivered to leading fitness facilities this summer. To view a video demonstration, please visit http://www.youtube.com/user/PolarUSA#play/uploads/0/LkJWrfRS0Nw.


About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Since its founding over thirty years ago, Polar has been pioneering a revolution in training and leading the heart rate monitoring and fitness assessment technology category with innovative products and solutions that deliver valuable feedback and guidance to help individuals reach their personal goals by improving their well-being and sports performance through a profound understanding of the human body. Today, Polar training computers are the number one choice among consumers worldwide. Polar products and technologies are also used by leading fitness facilities, athletic teams, corporate wellness facilities and by thousands of physical educations programs around the country. For more information, visit www.polarusa.com.