KEMPELE, FINLAND – JUNE 17, 2025, 1PM EEST– Polar, a global pioneer in wearable sports and fitness technology for nearly 50 years, is launching a brand-new product and category this September. The upcoming Polar wearable will not only be the brand’s first screen-free wrist device, but it will also be a subscription-free alternative to other health bands and fitness trackers on the market.
The new device introduces a fresh, liberating way to stay in tune with your sleep, activity, health, and fitness—without the weight, bulk, or distraction of traditional wearables.
By eliminating the need for a screen, this new category of wearables captures accurate insights and data in the background without intruding on users’ daily lives, blending seamlessly into their routines as they go about their day. Users can then check their stats and progress whenever it suits them, staying connected to their sleep, activity, health, and fitness—without it demanding their attention.
“Our users have been asking for a new kind of wearable—one that puts them in control of their health and fitness right out of the box, without the distractions of screens or the pressure of constant notifications. What they want is simplicity and freedom: the ability to choose what to track, how to track it, and when—seamlessly, effortlessly, and almost without noticing it’s there,” says Sander Werring, CEO at Polar.
This launch is part of Polar’s mission to build a healthier society, and that is done by encouraging sustainable progress and daily small improvements for everyone.
“We believe that Polar has the perfect combination of sensors, industry-leading metrics, and scientific research and development to meet this demand, and offer the best personalized guidance on the market. We can’t wait to show it this fall!”
The new Polar Wearable will be launched on September 3.
To stay in the loop on product feature, design, pricing, and availability updates, check Polar’s channels, or visit polar.com/watch-this-space
About Polar
For nearly 50 years, Polar has provided guidance for health, sports, and fitness with the world’s best measurement technology and data-driven user insights to help people—from first-timers to professional athletes—achieve a happier and healthier life. Renowned for an unparalleled dedication to science and deep understanding of sports, wellness, and technology. Founded and headquartered in Europe, Polar is now globally recognized as the go-to partner for anyone looking to discover their true potential. Our award-winning product range includes pioneering sports wearables that integrate elegantly with Polar training apps and cloud services.
For more information, please visit polar.com
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