KEMPELE, FINLAND – SEPTEMBER 3, 2025, 1PM EEST– Polar, a global leader in wearable sports and fitness technology for nearly 50 years, has today launched the highly-anticipated Polar Loop, the brand’s first screen-free wearable band designed to discreetly and comfortably track activity, sleep, and overall health 24/7. Unlike other solutions in the market, Polar Loop is a one-time purchase, with every feature available from day one without monthly fees. Pre-orders start on September 3rd, with shipments then beginning from September 10 onwards.
The new Polar Loop packs half a century of pioneering sports science and heart rate monitoring into a sleek, reimagined form factor, and it delivers powerful insights into fitness, recovery, and sleep. At the same time, it remains remarkably simple. The device collects accurate insights and data quietly in the background so the user can check their progress when it suits them, blending into daily routines without ever impeding or interrupting.
“With Polar Loop, we’re encouraging people to focus on everyday momentum—those small consistent actions that lead to lasting change,” says Sander Werring, CEO at Polar. “Life itself moves in loops, shaped by our daily routines and choices. By helping people recognize and improve these patterns, we’re supporting sustainable progress and healthier habits for everyone.”
Built for 24/7 wear, Polar Loop supports every aspect of an active lifestyle, from everyday movement to focused training. Throughout the day, it tracks steps and active moments, encouraging users to stay moving and showing how every active choice matters and contributes to long-term energy and overall health.
When it’s time to train, users can choose from multiple ways to log their workouts. They can start a session directly in Polar Flow, or simply let the new automatic training detection recognize and record it—no button-press required. And for those seeking advanced training options, Polar Flow’s in-app training features add route recording, voice guidance, ready-made training targets, and more. At the end of the day, Polar’s advanced sleep tracking monitors sleep quality and duration, offering valuable insights into how rest impacts readiness and recovery.
“There’s growing demand for more discreet, screenless experiences that fit seamlessly into everyday life,” Werring says. “This trend has been quietly building, and Polar is ready to meet it. With Polar Loop, we’re tapping into that movement and redefining what it means to stay connected without the constant pull of a screen.”
Distraction-free design meets unobtrusive tech
Designed in Finland by the acclaimed team behind the iF Design-winning Polar Grit X2 and Polar Vantage V3, Polar Loop offers solid, quality construction while remaining so feather-light you’ll barely notice it’s there. A soft textile band pairs with a slim, buckle—offered in Greige Sand, Night Black, and Brown Copper variants—so the sensor is comfortable enough for sleep and slim enough to share space with a traditional watch. Interchangeable bands let wearers switch from muted neutrals to bold pops of color without swapping devices. Its versatile design makes Polar Loop an ideal companion for any occasion.
Simplicity drives every detail. With no screens to scroll and no buttons to press, Polar Loop stays out of the way while its battery powers up to eight days of continuous use and its memory stores four weeks of data, eliminating nightly top-ups and keeping insights intact even off the grid.
Behind the minimalist exterior, enhanced Polar Precision Prime™ sensor technology quietly captures heart rate, activity, sleep, recovery, and training metrics. All data syncs automatically to Polar Flow, the free app that consolidates sleep, recovery, activity, and training metrics into one easy-to-understand platform, ready whenever users choose to check in. For those who want to continue training with a Polar sports watch, Polar Loop fills in the downtime between training sessions, giving users a single, holistic view of health, fitness, and readiness, delivered with the sports-science accuracy Polar is known for, but without screens, distractions, or subscription fees.
Subscription-free, privacy first
Polar Loop is a one-time purchase: every feature is ready on day one. The Polar Flow companion app is also free and requires no subscriptions, with no hidden fees or subscription requirements. Your activity, sleep and recovery data stay yours and you can view, export or permanently delete it whenever you choose, with no paywalls or upsells.
Because Polar designs and develops its wearables in Europe, all user data is protected by the EU’s strict safeguards. Information stays inside the Polar ecosystem, is never sold to third parties and is erased if you close your account. The result is powerful body insight without subscriptions, surprises or compromise, delivering on Polar’s long-standing promise and integrity, transparency, and trust.
Pricing and availability
Polar Loop will be available for pre-order from Polar.com from September 3, with sales then commencing on all channels from September 10 onwards subject to availability.
- Colors: Greige Sand, Night Black, Brown Copper
- Retail price: EUR 179.90 / GBP 149.50 / USD 199.90
- Accessories: Additional wristbands sold separately, priced at EUR 19.90 / GBP 15.90 / USD 29.90
About Polar
For nearly 50 years, Polar has provided guidance for health, sports, and fitness with the world’s best measurement technology and data-driven user insights to help people—from first-timers to professional athletes—achieve a happier and healthier life. Renowned for an unparalleled dedication to science and deep understanding of sports, wellness, and technology. Founded and headquartered in Europe, Polar is now globally recognized as the go-to partner for anyone looking to discover their true potential. Our award-winning product range includes pioneering sports wearables that integrate elegantly with Polar training apps and cloud services.
For more information, please visit polar.com
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