KEMPELE, FINLAND – April 10, 1PM EEST, 2025 – Polar Electro, a global leader in wearable sports and fitness technology for nearly 50 years, today launched Fitness Program, an exciting new way to stay active with adaptive, science-backed training plans. The service, a new subscription-based addition to the Polar ecosystem, offers a fun and personalized fitness experience through heart rate-based cardio workouts that adapt to each user’s recovery, goals, and lifestyle. Ideal for those who want to eliminate the guesswork from building a balanced, effective routine, Fitness Program brings a new, more effortless and rewarding training journey—designed for long-term commitment with 20 progressive levels tailored to different fitness abilities.
Fully integrated into the Polar ecosystem, the Fitness Program leverages the company’s decades of expertise in wearable technology and sports science. This strong foundation ensures every training plan is backed by accurate data—tracked seamlessly through Polar watches—alongside proven methodologies and a deep understanding of how the body responds to exercise. The result is an ideal add-on for those users who’ve asked for new, more adaptable ways to train—offering clear, easy-to-follow support that fits effortlessly into their routine without added complexity or time commitment.
“We’ve listened closely to our community and built Fitness Program as a response to what they’ve told us they need”, says Joonas Rajaniemi, Business Director of Services at Polar. “Validated by a six-month beta period, Fitness Program is here to empower that growing community that demands a solution that not only supports long-term commitment but also makes training more enjoyable and rewarding.”
Polar Flow remains free. A subscription to Fitness Program is not required to fully enjoy Polar products or the Flow service. The platform includes all the necessary tools to plan workouts, create training plans, and receive the guidance users need to take care of their fitness. With Polar Flow, they can follow any training plan—whether created by themselves, the Polar Running Program, the new Fitness Program or imported from other platforms like TrainingPeaks.
The new Fitness Program service does not affect the development of the free Polar Flow service in any way. Polar is actively working on many improvements and will continue to roll out new features to all users.
Adaptive and personal
Unlike many ready-made programs on the market, Fitness Program stands out for its advanced personalization, thanks to the tight integration with the entire Polar ecosystem. By using the wealth of data measured by the user’s Polar watch—including heart rate, recovery insights, and sleep metrics—the program delivers a tailored four-week training plan adjusted to the user’s current physical condition.
Fitness Program automatically adapts based on training load and recovery status, suggesting lighter workouts when needed to help prevent injury and avoid overtraining during periods of inadequate recovery. Weekly and monthly rewards provide an extra boost of motivation, keeping users engaged as they progress through their training plan.
Any sport, any workout
Staying motivated and consistent with a fitness program can be challenging. Each week, Fitness Program schedules cardio workouts along with optional strength and mobility sessions. Users can complete the workouts by integrating their favorite sports and activities, following the plan at their own pace by selecting their preferred training and rest days. This flexibility allows users to easily fit Fitness Program into their existing routines, making consistent training more manageable and enjoyable.
Pricing and availability
Fitness Program is available to Polar users as a subscription service for €9.99 (or the equivalent in local currency) per month. This subscription provides full access to the program, along with all its features and benefits. Every Polar user with a compatible watch can try Fitness Program free for 14 days.
At launch, Fitness Program is available in all European Union countries, Norway, and the UK for Android. The iOS version of Fitness Program will arrive later during Q2 in the same countries.
Fitness Program is compatible with the entire current line-up of Polar sports watches, plus many past models.
About Polar
For nearly 50 years, Polar has provided guidance for health, sports, and fitness with the world’s best measurement technology and data-driven user insights to help people—from first-timers to professional athletes—achieve a happier and healthier life. Renowned for an unparalleled dedication to science and deep understanding of sports, wellness, and technology. Founded and headquartered in Europe, Polar is now globally recognized as the go-to partner for anyone looking to discover their true potential. Our award-winning product range includes pioneering sports wearables that integrate elegantly with Polar training apps and cloud services.
For more information, please visit polar.com
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