In 2025, one thing became clear: Polar users weren’t just moving — they were moving with purpose. According to Polar’s annual year-in-review data, millions of users worldwide showed an important commitment to their fitness goals, with a strong focus on structured training, heart rate–based workouts, and consistent progress tracking.
As the trusted training partner of athletes at every level, Polar collected anonymized, aggregated insights from millions of workouts recorded globally. This year’s analysis revealed that Polar users are more focused and disciplined than ever, leaning into long-term goal setting and structured training methods to maximize performance and well-being.
All Polar users can compare their personal stats with these trends through Polar Flow. Additionally, this year, it also includes survey insights from Polar users, highlighting their strong preference for structured, goal-driven training.
Training with Purpose
This year, Polar users continued to embrace the global running boom, making running their top sport for yet another year — with over 14% of all workouts recorded as runs. Their dedication was especially evident on April 27, the day with the highest number of logged runs. That date marked several major race events across Europe and the U.S., including one of the seventh major marathons—the London Marathon—, as well as other popular races such as the Madrid and Hamburg marathons. Looking ahead, the motivation to race remains strong: 52% of surveyed Polar users said they plan to participate in an organized race next year.
Having a structured training plan makes all the difference when it comes to reaching fitness goals and Polar users know it. In 2025, 59% of users reported following a structured plan to guide their workouts.
At the center of smart training is heart rate. In 2025, 87% of Polar users tracked their heart rate during workouts to guide intensity, making it one of the most relied-upon metrics in the Polar community.
Download 2025 Reflected
Key insights from 2025 Reflected
- The average weekly training time in 2025 was 301 minutes—double the amount recommended by the World Health Organization.
- More than half of Polar users reported getting enough sleep, with an average duration of 7 hours and 26 minutes.
- Running, walking, and strength training remained the most popular sports.
- Polar users recorded more than 150 different types of activities.
- The average marathon finishing time was 4 hours and 12 minutes.
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