Tom Fowler Appointed President, Polar USA

09/12/2016

Lake Success, N.Y. – September 12, 2016 – Polar, the pioneer of wearable sports technology and the leader in heart rate monitoring for more than 35 years, appoints industry leader Tom Fowler to President, Polar USA. In his role, Fowler will be responsible for the overall direction and day-to-day operations of the company, leading all segments of the business including sports technology, consumer fitness, corporate wellness, club, education and team sport.

Fowler comes to Polar from Intel, where he served as Director of Marketing and Sales, Head-Worn Devices. Previously he held leadership positions at smart eyewear pioneer Recon Instruments (acquired by Intel in 2015) and Cervelo Cycles, where he played instrumental roles in their evolution from start-up to cycling performance industry leader. With a deep understanding of product engineering and a fresh approach to retail and consumer marketing, Fowler powered Cervelo as it achieved a dominance that it still enjoys today.

“Polar’s heritage and global leadership provides a unique platform on which to write the next chapter in the sports performance industry,” says Fowler. “Polar is continuing to grow and drive innovation at the consumer level. The recent launch of the M600, Polar’s sports optimized smartwatch powered by Android Wear, reflects the next step in an ongoing product evolution. In addition to great products, Polar Flow has the ability to crunch data and provide training insights back to athletes that is unparalleled by any brand in the category. I’m excited to lead this next chapter and reinforce Polar’s leadership across all business channels.”

With over 35 years of success as a foundation, Polar’s addition of Fowler will drive their commitment to constant innovation and global industry leadership. A former professional triathlete, Fowler lives and breathes the active consumer’s lifestyle. His personal understanding of their day-to-day training needs, coupled with his dynamic professional expertise across the endurance, outdoor and wearable tech industries, will provide an authentic strategic insight to Polar’s already strong leadership team.

For more information about Polar, please visit www.polar.com.

About Polar
Polar is the leading pioneer in heart rate monitoring, activity trackers and training computers. With nearly 40 years of experience and a proud heritage in innovative physiological and sports medical research, we cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services. Our award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered near Oulu in Finland, Polar is a privately held company that operates in more than 80 countries including U.S. headquarters in Lake Success, NY. For more information, please visit polar.com.

For More Information on Polar Contact:
Leigh Daniels
Max Borges Agency for POLAR
P: 305-374-4404 x171
leighdaniels@maxborgesagency.com