KEMPELE, FINLAND – September 10, 2018 – Polar, the leader in wearable sports and fitness technology, has announced their partnership with two-time fittest woman on earth and newest Polar ambassador, Annie Thorisdottir.
The partnership comes at an exciting time for Annie, who continued her strong record in CrossFit Games, once again placing in the top five at this year’s competition. She is currently preparing for the new competition season and backed by Polar technology, is determined to build on her successes.
“Monitoring and tracking your data is vital as an athlete and I’m excited to be partnering with Polar,” said Annie. “Having access to highly accurate wearable technology will allow me and my coach to analyse my training sessions in even more detail. Making sure I get the most out of training as well as maximising recovery are both incredibly important, and the support of the data that Polar provides will be valuable at a significant time in my career.”
Annie is a strong influencer in the fitness space with a dedicated following throughout the world. Being a household name in the competition of fittest men and women in the world since 2009, she has gained extensive knowledge in functional fitness from an athlete perspective. Besides being a competitive athlete, Annie also co-owns an Affiliate in Reykjavik and coaches other athletes ranging from triathletes to strength training enthusiasts. She will help educate aspiring athletes and fitness enthusiasts on the importance of effectively using data to improve performance.
Marco Suvilaakso the Chief Strategy Officer of Polar added: “Annie is a fantastic athlete ambassador for Polar, who has worked tirelessly to reach the pinnacle of her sport. She will be a great inspiration to both fellow crossfitters as well as wider fitness fans, and we’re excited to be working with her.”
Polar is the innovator in heart rate monitoring, activity and sleep tracking and GPS sports training solutions for elite athletes, coaches and active fitness enthusiasts. For over 40 years, we have helped athletes understand, track and improve their performance. Our award-winning product range includes pioneering sports wearables that work elegantly with Polar training apps and cloud services.
Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries. Polar products are sold through over 35,000 retailers globally. For more information, please visit polar.com.