The European College of Sport Science (ECSS) is the leading association of sport scientists in Europe. It is a non-profit organization that supports European institutions, such as the European Union and the Council of Europe, by offering scientific advice and assistance for coordinated European and worldwide research projects defined by these bodies. In addition it serves as the most important European network of sport scientists from all relevant subdisciplines and maintains extensive co-operations with corresponding non-European associations. Polar has a very strong origin in physiological research and sport science. With ECSS partnership Polar can ensure high visibility in this field and strengthen its position as a leading brand in heart rate training technology.