Polar Launches Polar Loop: A Smart, Stylish Activity Tracker


New smart bracelet measures all daily movement and guides you to a more active and healthier lifestyle

Polar today announced Polar Loop: a stylish activity tracker in the form of a smart bracelet which tracks daily activity and exercise levels. Polar Loop, together with a free online service and app, then uses this information to suggest how to make small changes in daily lifestyle in order to improve health and wellbeing.

Created for people looking for a more active and balanced lifestyle, Polar Loop has a stylish design so you can wear it 24 hours a day. Polar Loop is the only activity tracker that:

  • Accurately tracks five different levels of activity, so that it can distinguish between, say, gentle walking and running.
  • Provides guidance on how to complete your day’s activity target. You can see, for example, whether to run for 30 minutes, walk for 60 minutes, or spend a few hours cleaning or cooking to reach your goal. This guidance updates during the day.
  • Alerts users, through a friendly message on their phone, when they have been sitting down for too long. One recent scientific study showed that people who do not watch any television can expect to live about five years longer than those who watch six hours per day. Sitting has been called ‘the smoking of our generation.’
  • Intelligently measures your activity, taking account of your gender and age. Only Polar Loop accurately measures all this physical activity and compares it with globally recognised physical activity guidelines from the World Health Organization.
  • Provides daily, weekly and monthly views of activity levels at the different levels of intensity in the free online service and app. These include useful guidance on how to become healthier, look and feel better, sharpen mental alertness and reduce long-term risks of lifestyle diseases such as heart disease and cancer. This guidance is based on Polar’s unique physiological expertise built up through almost 40 years combining science and technology.
  • Allows users to add heart rate information when working out, for a complete view of both daily activity as well as any exercise. Polar Loop is the first product to combine activity monitoring with heart rate, by adding an optional heart rate sensor.
  • Uniquely, Polar Loop can go with you everywhere – work, out on the town, in bed and even in the swimming pool.

Polar Loop is not just a smart activity tracker, it is also highly stylish. Available initially in a discreet black colour, it features an elegant red LED display set into a rubberized wristband with a stainless steel buckle. The display shows information about your activity goal, what you need to do to achieve it, calories, steps and the time of day at the touch of a button. The bracelet can be easily modified by the user for a comfortable and personal fit.

If you want to add more intense workouts, you can connect Polar Loop with Polar’s H6 and H7 Bluetooth Smart heart rate sensors.

Polar Loop is just one part of a larger Smart Coaching system designed to guide and motivate you towards a more active lifestyle. An app for iPhone will be available for free when Polar Loop launches. An Android version of the app is expected to be available in the coming months.

A smart web service, Polar Flow will also be available when Polar Loop launches. The Polar Flow service provides daily, weekly and monthly summaries of your activity. Polar Flow also provides smart guidance on how you can improve your long-term health levels by making small changes in daily activity. Both the app and web service also show long periods of inactivity, to help users avoid long periods spent sitting.

”Polar Loop is the smart, stylish activity bracelet that finally does what everyone else has tried to do. It is unique in measuring even the lightest of activity, guiding you in reaching your goals and working with you wherever you go, even in the swimming pool, said Marco Suvilaakso, Group Product Director at Polar. ”Polar Loop comes with all the smart insights you’d expect from Polar and underlines the importance of every movement you make in your everyday life.”

Pricing and availability
Polar Loop will be available in North America and Finland in October for a suggested retail price of €89.90/$99.90 USD. It will be available initially in black, with a pink version featuring white LEDs expected early in 2014. Polar Loop will be available from leading sports retailers and online at www.polar.com. The Polar Flow app can be downloaded for free from Apple’s App Store from early October. Polar Loop is expected to be available in many other countries early in 2014.

About Polar
Founded in 1977, Polar Electro invented the first wireless heart rate monitor. Since then the company has been leading the sports instruments and heart rate monitoring category through its in-depth understanding of human physiology, performance, and the environment. Polar works in close cooperation with leading sports institutes and governing bodies, and has, thus, become widely recognized as the pioneer and world’s leader of heart rate monitoring and fitness evaluation equipment.
Headquartered near Oulu in Finland, the company operates internationally in more than 80 countries and its products are sold through over 35,000 retailers globally.
Today, the award-winning Polar training computers are the number one choice among consumers worldwide. To learn more about how the wide range of Polar products and services can help you achieve your training goals and make your fitness story a success, please visit www.polar.com

Polar Loop