KEMPELE, FINLAND – May 24, 2017 – Polar, the leader in wearable sports and fitness technology for 40 years, introduces Polar A370, a fitness tracker with Polar 24/7 continuous wrist-based heart rate and advanced Polar Sleep Plus™ analytics. By combining daily activity goal guidance with Polar Sleep Plus, Polar A370 delivers a complete picture of the user’s fitness based on the intersection of activity, rest and recovery. Polar A370’s sophisticated and premium design features waterproof, vibrant glass lens color touch display and vibrating notifications. Lightweight, interchangeable band colors allow users to customize A370 to their style preference. Polar A370 is available now for pre-order at www.polar.com for $179/€199 and will begin shipping in June.
Polar A370’s continuous wrist-based heart rate automatically measures heart rate during rest and physical activity. Polar A370 continuously measures heart rate at a minimum of five minute intervals and can also recognize when users move their wrists during higher levels of activity (e.g. walking, running). During these higher intensities, triggered by a 3D accelerometer, Polar A370 will automatically measure heart rate at a higher resolution. Polar A370 also detects periods of inactivity, and captures resting heart rate every five minutes during these resting periods. Polar A370 then combines this data to provide immediate guidance toward reaching activity goals. A more detailed daily overview and insightful fitness guidance is available in the Polar Flow App. Here, users can examine their heart rate in motion and at rest, access Polar’s Smart Coaching features for additional guidance and gain feedback on specific activities with insights from Activity Benefit, Smart Calories and Training Benefit. Users may even notice how they reach their daily activity goal faster, due to a new level of precision of Polar’s new fusion of heart rate and activity algorithm.
“The utility of traditional heart rate monitors has been limited to workout sessions only; but what about the other 23 hours of the day? Understanding those hours – whether spent training, resting or doing light activity – is crucial to achieving fitness goals,” says Tom Fowler, President of Polar U.S.A. “Polar-developed continuous heart rate to fill that critical gap. Now, we’re enabling users to take charge of their fitness with a 24/7 perspective on their heart rate profile, activity levels and even rest and recovery. This is a game-changer for athletes of all levels from beginner to pro.”
Polar A370 combines continuous heart rate with Polar Sleep Plus, an intelligent sleep system with a smart algorithm that automatically detects via 3D accelerometer the timing, amount and quality of sleep based on position and wrist movements. Polar’s proprietary Polar Sleep Plus algorithm uses polysomnography as a reference measurement, the golden standard to assess sleep in science and medicine. Designed to provide accuracy in sleep detection at the same level of the polysomnography standard, Polar A370 provides precise measurements that offer increased accuracy and guidance.
Polar Sleep Plus is designed for people looking to find a balance between activity and rest, which includes learning healthy sleep patterns. By tracking a variety of different metrics such as total duration of sleep, actual sleep time, when users fall asleep and wake and any interruptions that occur during sleep, Polar Sleep Plus can provide users with a continuity score on a scale of 1-5 to show how continuous their sleep was. Users can also rate their sleep the next morning. Based on the sleep pattern data, Polar Flow will automatically provide feedback on ways to achieve better sleep. Users can then follow their timing, amount and quality of sleep over time to adjust their sleep schedule in order to reach their goals.
“We spend a third of our life sleeping, so if you’re trying to gain holistic insight into your fitness, it’s equally important to monitor and understand our bodies at rest as it is to understand them during physical activity,” says Marco Suvilaakso, Chief Strategy Officer at Polar Global. “With Polar Sleep Plus and Polar Flow, your data is analyzed to provide guidance that helps you better understand your sleep habits and the impact they have on your fitness, health and quality of life. Polar Sleep Plus is easy to use, easy to understand and motivates you to simply do better. Polar A370’s continuous HR monitoring, coupled with Polar Sleep Plus insights, provides a 24/7 approach to fitness with actionable steps, whether you’re running, lifting weights, or home relaxing.”
In addition to the latest advanced heart rate and sleep measurement capabilities, Polar A370 can also be used as a heart rate sensor with any other compatible Bluetooth devices or mobile app. The A370 can also be when connected your mobile phone to track pace, distance and route via the phone’s GPS. The tracker’s accelerometer can also estimate running speed and distance when indoors on a treadmill or track. Paired with Polar Balance, the Polar A370 becomes an effective weight management device.
Polar A370 is $179/€199 and available for pre-order now and will begin shipping in early June. Interchangeable bands come in black, white, ruby red, petrol, deep blue, and orange for $24.95/€24,90. Learn more about Polar, continuous heart rate and Polar Sleep Plus at www.polar.com.
Polar is the innovator in heart rate monitoring, activity trackers and training computers. With 40 years of experience and a proud heritage in physiological and sports medical research, we cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services. Our award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries including U.S. headquarters in Lake Success, NY. For more information, please visit polar.com.
Max Borges Agency for POLAR
P: 305-374-4404 ext. 171